The Research About Sports Dance Training Marketing Model Innovation And Practice In Hu-Nan Province

With the improvement of people's fitness awareness,national fitness continues to develop in China,and scientific fitness path becomes a trend and trend.The mass foundation of sports dance provides the possibility of development for the training market.The social training force has gradually entered the sports dance training industry,and the sports dance training market has been scattered and scattered in previous years,but now it has mushroomed and exploded all over the place.The development of sports dance training market provides a broad space for the development of sports dance market.To promote the development of the sports dance better,faster,this article takes sports dance training market in HuNan province as the research object,to survey the market of consumers and business operators,market environment analysis of sports dance training,understand the present situation of the market,using the management the actual experience of sports dance training institutions,with the method of documentation,questionnaire survey method,mathematical statistics and logical analysis,and using the Hu Nan ba phil dance training co.,LTD as the case study are:Hu-Nan province's existing sports dance training institutions nearly 700.Among them,there are 8,5 private-public cooperative schools,and the others are all private institutions.At present,there are more than 80,000 sports and dance lovers.The number of students enrolled by sports and dance training institutions is relatively objective,the basic setup of sports and dance training institutions is relatively complete,and the teacher team is young.The organization is relatively simple,only a few group training institutions have a sound management system and management institutions.The products of Hu Nan sports dance training institutions mainly include three different types: initiation class(basic class)promotion class and elite class.Hu Nnan sports dance training institutions are mainly promotional means and methods: advertising,discounts,prizes,lottery,gifts and other ways.Among them,the most commonly used advertising promotion means,some enterprises started WeChat,QQ and other forms of network communication.At present,people turn a blind eye to magazine,radio,Internet,TV,newspaper and other commercial advertisements,but trust a certain product introduced by a relative or friend.Combined with the knowledge of sports and dance,the marketing model of viral marketing +brand promotion with deeper influence and wider coverage should be proposed in theexperience process.This mode is implemented in barfield dance international education group.Based on the research and implementation of specific institutions,specific measures are proposed to improve the viral marketing + brand promotion marketing model: to further explore the potential market of the sports dance training market and expand the market share;Product portfolio to form a diversified curriculum system;Strong online marketing,forming a significant brand advantage;Improve offline experience,cultivate loyal customer fans for coordinated development online and offline,and create diversified sales channels.