Study On Marketing Strategies Of Sports Dance Training In Chengdu

During the “Thirteenth Five-Year Plan” period,the state will build a healthy China and national fitness to mention the height of the national strategy.The sports dance-related industry is one of the components of China's sports industry.Under the background of the great development of the sports industry,the development of the sports dance training market Great potential and good market prospects.The sports dance training market is slowly emerging in China in the modern era and belongs to a brand new sports industry market.However,the theoretical study of the sports dance training market and the market's direct experience are still in a weak stage.The sports dance training market is still in operation.Many problems exist,such as not regulating the market and perfecting the market's supervision system.Sports dance training institutions do not have perfect management mechanisms and do not use marketing means.This will not only hinder the popularity of the sport dance project,but also hamper sports.Dance dance market prosperity and sustainable development.The research object of this article is the marketing tactics of Chengdu city sports dance training.It uses literature research method,field survey method,expert interview method,mathematical statistics method,logical analysis method and other research methods to conduct in-depth research.Through the investigation and analysis of the status quo of Chengdu's sports dance training institutions and the basic situation of consumers,we use market marketing to conduct market segmentation of the Chengdu sports dance training market based on the STP analysis method in marketing.The marketing strategy combination theory is used to analyze the current marketing strategy of Chengdu sports dance training institutions.It also proposes to dig deeper into existing customer value;enrich product content and create value-added courses;enhance service and increase user's viscosity;enhance the marketing objectives of training institutions' reputation;in the direction of this goal,the marketing strategy of Chengdu's sports dance training market Put forward countermeasures and suggestions to provide suggestions for the sustainable and healthy development of Chengdu's sportsdance training market.The study found that the use of marketing strategies in Chengdu's sports dance market training is: lack of theoretical knowledge of marketing,its marketing methods are single,lack of own characteristics and active marketing methods;courses are set in a variety of types,product set a single,Lack of development of featured courses and high value-added courses;single product pricing,no segmentation of consumer groups;lack of marketing service teams,unsuccessful implementation of marketing tools,weak service awareness,and low service levels;according to the Chengdu City Sports Dance Training Market The status quo,its market segmentation and positioning,according to the 4PS marketing strategy,it proposes the characteristics and diversification of curriculum setting,perfects the curriculum product system,establishes the marketing team,improves the service level,and promotes the use of marketing strategies.