Planning,Filming And Editing Of Xiuwen Corporate Video

AD video as a big display elements of the corporate image,should be based on integrated planning,filming and editing.This paper will be completed for a video integration plan of the "XIUWEN food” company.This video refer to the planning strategy and lens clip art in "A Bite of China" Combining part of theories,such as narrative strategy,lens,editing and so on,with practice.Content involves previous marketing research,creative solution plan,the script and commentary,shoot performing,editing,etc.Show a video from planning to shoot,and the whole process of production.It has strong practical reference significance in present AD video of food industry.