Anne Leibovitz's Research On The Artistry And Performance Of Commercial Photography

Commercial photography is a photography activity around commercial use,which is a very wide range of photography subject.Artistry is an indispensable attribute of commercial photography.It not only conveys the photographer's ideas and Thoughts on the work,but also leads the trend and development of the times.When we watch the beautiful photos,we also integrate innovative ideas into the works to attract people's attention,promote the sales of goods,expand the personal influence of photographers,increase the love of goods,and improve people's awareness of the photographers.Commercial photography has a very rich artistry.Artistry not only improves the connotation of the commodity itself,but also indirectly and deeply conveys the intrinsic attribute of the commodity.Artistry and performance make the works more diverse and distinctive,thus increasing the influence,impact and tension of the works.In other words,artistry is indispensable in commercial photography creation,and it is a necessary way to express emotions and convey information in photography.Therefore,this paper takes the review of the development of commercial photography as the starting point to study the artistry of commercial photography,focusing on the analysis of Annie Leibovitz and her commercial photography works.Annie Leibovitz is one of the highest paid photographers in the world,known as "Zola of photographers",and is still active in the production line.Through the analysis of Annie Leibovitz's growing experience,we can find that rich cultural experience and unique personal charm have a great effect on the generation and shaping of the ability of commercial photographers.Annie Leibovitz's commercial photography is mainly divided into two stages: documentary portrait photography of Rolling Stone magazine and exquisite advertising photography of Vanity Fair magazine.Through the analysis of Annie Leibovitz's two-stage commercial photography works,we can get a series of inspirations: the artistic acquisition of commercial photography works comes from the personalized use of picture forms;the harmonious treatment of light and color;and the choice of unconventional angles and specific objects.And Annie Leibovitz pays attention to remolding the values,criticizing the traditional thinking and using new technology to transform the old style,which also brings corresponding social influence to her commercial photography works.The purpose of this paper is to analyze Annie Leibovitz's commercial photography process and image creation,and to summarize that the artistry of her commercial photography is reflected in her unique creative style and the influence of her works.Through the study of the artistic causes of Annie Leibovitz's works and the artistic expression ways in the contemporary background,readers can intuitively feel the artistry and expression of commercial photography,and more deeply realize Annie Leibovitz's enthusiasm and uniqueness for creation.