The New Media Era Jishou Children's Latin Dance Training Market Development Research

The rapid development of new media,the information coverage of high,huge amount of information,has demonstrated its great effectiveness in communication..New media marketing in Latin dance training is a new marketing and marketing means,with the help of the Internet,mobile phones and other digital interactive new media to promote the process of its brand image.With the popularity of Latin dance training across the country,provinces and cities have emerged with ad hoc Latin dance training schools.The development of Hunan Latin dance training market has also been a chain effect,and have emerged to cultivate teenagers to learn Latin dance for the purpose of including professional Latin dance schools,children's palace,the gym and club dance training institutions in Jishou City,with its unique geographical environment and cultural advantages,to achieve the rapid development of Latin dance training market.The in-depth analysis by using the method of literature,questionnaire survey method,data analysis method on the development of children's Latin dance training market in Jishou City,the status quo,detailed demonstration effect factors of children's Latin dance training market development as well as new media for market development,summarize the experience,from the research of countermeasures,in order to promote the health of children Latin dance training for the orderly development of the market.And draw the following conclusions:First,combined with the background of the development of the times,with the popularity of digital information network sharing the Internet provides the basic environment for the children's Latin dance training market development,based on this background,Latin dance training market has been the development and promote effectively,making the development of the training market in different regions to achieve the effective integration of resources,highlighting the special functions of new media the.Second,the status quo of Latin dance market development in Jishou city in the supply and demand imbalance to a certain extent,such as training institutions remain scattered,lack of teachers,the market behind the concept of consumption and market development way and content greatly the traditional concept of market development.Third,factors affecting the development of children's Latin dance training market in Jishou city in the region of Latin dance market development goals are not clear enough,the blind pursuit of profit maximization is serious;Latin dance market development in Jishou,the system is not perfect,the market operation efficiency is low;development of training institutions and training institutions in a single market means of market development lack of market hindered the development effect.Fourth,is the impact of new media on the development of children's Latin dance training market in Jishou city to the Internet as the main means,through the creation of new tools,such as QQ,WeChat,micro-blog and other communication forms of propaganda,has apparently become the era of lead.The new media era to a certain extent,can effectively solve the problems of children's Latin dance training market is facing in the promotion process,so as to optimize the local youth Latin dance training market service model,promote the effective promotion and dissemination.Fifth,the new media era Jishou children's Latin dance training market development strategy.Increase government support,to achieve the training market supply side structural adjustment,fully mobilize the enthusiasm of the development of children's Latin dance training in all aspects of the market;the clear market development goals,interactive platform to build online and offline,with the all-round development as the goal,the implementation of individual movement process based on training teaching on the appeal and influence.In order to promote the sustainable development of children's Latin dance training;the combination of Internet eco system,the construction of teacher-parent student information interactive platform,realize multi information circulation,efficient development to help children Latin dance training market;strengthen the training of market management,realize the brand integration of resources,relying on Internet plus information service platform,to construct a new model of market regulation concept,Make the training industry training information dissemination to promote the development of classroom and teaching,rational use of children's Latin dance training market resources,promote the development of children's Latin dance training market in Jishou.