Analysis Of Competitiveness Improvement On Binzhou Economic And Technological Development Zone's Cultural Industy

With the deepening development of the world economy and the continuous transformation and upgrading of developing methods,cultural industry which had the factors of high value-added,sustainable development,large-capacity employment opportunities and higher growth,has attracted more and more countries' attentions,and regarded it as a pillar industry.Since the 21 st century,China regarded cultural industry as a new growth point of economic development and an important point in transforming economic development,many regions set off a wave of the development of cultural industries.From the development practice at home and abroad,cluster is not only an effective way to improve the competitiveness of cultural industries,but also an inevitable choice.This paper takes Binzhou Economic Development Zone(Hereinafter referred to as BEDZ)as the research object.There are several problems about BEDZ culture industry such as weak strength,unreasonable structure,and low cluster concentration.This is also the same problem in most areas of China.Therefore,It is of great practical significance to summarize the inherent laws of the development of cultural industries in ordinary non-central cities and to enhance the competitiveness of regional cultural industries.This paper first introduces the theoretical basis and practical reference for the later analysis through the theoretical analysis of cultural industry and the experience of domestic and foreign development.And then further introduces the existing resources and platform of cultural industry in BEDZ,and uses the "Shift-Share Method" to establish the model to analysis the BEDZ cultural industry,and also through the "SWOT" analysis to establish the matrix,to evalutate BEDZ cultural industry cluster competitiveness,According to the analysis results,the author puts forward some suggestions on developing three cultural industry cluster modes,and finally puts raise the policy suggestions to strengthen the competitiveness of CI cluster in BEDZ.