Yulin City Outdoor Advertising Planning Research Content And Method

With China's further speed up the urbanization process in recent years,outdoor advertising also increased with the increase of urban construction for 21 st century city one of the most important media to spread information.A large number of outdoor advertising appear in the city,thus become an important part of urban landscape.Thus in shaping the city image,city characteristics,and improve the overall taste of the city and has played a pivotal role.The presence of the outdoor advertising have close relationship with the prosperity of urban economy.Outdoor advertising for a large number of caused all kinds of out of control state,such as: scale of large sections of outdoor advertising,number,strength of general attached building completely flooded,causing serious pollution of urban landscape,but also reduces the role of the media itself as a propaganda.Installing outdoor advertising how to set up,where appropriate,a series of problems such as how to manage,the administrative department for city managers and city planning workers is an important work.Urban outdoor advertising planning,however,as a new research topic,at present did not form a unified planning standards in the industry,what kind of planning content,complete with what kind of planning method is more reasonable,in different cities are constantly trying in the theoretical research and practical project,in the hope of seeking the most reasonable solution.This paper,taking yulin city outdoor advertising as the main research object.,from the perspective of the development of outdoor advertising,outdoor advertising related theory analysis and research,and on the part of the city has completed the planning content and planning of outdoor advertising planning method,combining with yulin outdoor advertising in the establishment and management of practical problems,put forward suitable for yulin outdoor advertising planning content and method,finally combined with the actual project,apply it to the actual project,summarizes the deficiency existing in the research content of this article,and may need to research aspects in the future.The full text altogether includes seven chapters:The first chapter is introduction,mainly introduced the thesis research background,purpose and meaning.From different angles to define outdoor advertising,defines several concepts related to outdoor advertising,lists the category of the outdoor advertising.Summarized in this paper,the research object and content,research methods and framework and the main research method,etc.The second chapter is related research review,this chapter expounds the development course of outdoor advertising and function,and from economics,advertising,city aesthetics and outdoor advertising is set in the view of environmental psychology,and other related content was studied,and analysis of existing urban outdoor advertising planning planning content and planning methods,and summarizes the comb,and outdoor advertising of yulin city planning,to establish the yulin outdoor advertising planning content and the method to lay the foundation.The third chapter,from the perspective of the current situation of the development of yulin outdoor advertising,in-depth analysis summarized yulin outdoor advertising in setting and the city layout,management and culture embodies several aspects such as the existing problems,for later.The fourth chapter from the advertising impact factor analysis summarized yulin of outdoor advertising planning control elements of the content,and combining the feature of advertising itself,points not rigid control elements and flexible control,yulin outdoor advertising planning should follow the principles are put forward.Chapter 5 in the last few chapters research summary,on the basis of in-depth analysis of yulin outdoor advertising status,in the traditional outdoor advertising planning content and the method,on the basis of put forward suitable for solving the problem of the current situation of yulin outdoor advertising,and urban development in the future and development of the advertising industry has certain adaptability of the yulin outdoor advertising planning contents and methods,from the aspect of macro,meso and micro level and management level respectively put forward the programming of the different content and reasonable planning methods.Chapter 6 combined with actual project yulin city outdoor advertising planning practice.According to the fifth chapter puts forward the four aspects of planning content,show yulin outdoor advertising planning have done on the problem of how to combine the actual situation,the main planning content and adopt different planning methods.The seventh chapter summarizes this paper innovation points and deficiencies,and in the future need to deepen the discussion of several aspects.