Research On Personalized Identity System Construction Of Contemporary Community Vision

This paper discusses the effect of urban communities’ cultural construction produced by visual identity system,and holds the significance wholly,in the process of contemporary social culture,of the communities’ culture in geographical culture;study morphological characteristics and methods of designing communities’ identity system of personalized vision;summarize the principle and method of a suitable contemporary community for identity system construction of personalized vision;at the same time,it is convenient,as a reference,for contemporary designers to complete their self-localization,in the construction of community culture in the new era,to find their own position,and to focus on the needs of grass-roots design,to realize personal value,to fulfill all duties overtaken by a designer for the public service,to inherit regional culture,and to promote positive energy.The preface of this paper introduces the research background of the contemporary community of visual identity system supported by domestic policy,research status of communities’ visual identity system at home and abroad,research content and innovation of the construction of communities’ visual identity system..The first part summarizes questions and research of the contemporary communities’ visual identity system’s status,and analyzes the problems of contemporary communities’ visual identity system concretely: lack of management idea,weak context of core competitiveness,the overall planning defects,inadequate popularization,etc.The second part and the third part are the focus of this paper,studying the significance and value of contemporary communities’ personalized visual identity system transplanted into the construction of communities’ culture,establish the concept of it.To understand that of it,this paper theoretically give the research ideas and find support from theory for the next step to guide the work.This article,from the natural and cultural resources,geographical resources construction of humanistic culture,living categories of people respectively constitutes the personalized concept of regional culture;then from the three aspects of functional beauty,formal beauty,and ecological beauty constitutes personalized concept ofaesthetic.The fourth part,the application part,is to build the personalized communities’ visual identity system.Combined with graduation creation to perform personalized construction from three composed parts of the visual identity system:the basic system design,application system design and scientific management.Carry on analyzed research of application generally,and compose with association between the concept of personalized theory and practice,to give reference to designers who do the tasting.