Research On The Organization Model Of Creative Value Chain In Hunan Animation Industry

The animation industry in twenty-first Century as a "green" industry,in addition to the fast growing,high profit,highly explosive industry and great correlation,also has the characteristics of resource consumption and low energy consumption,no pollution,so all the countries are pushing for development,and China is no exception.Hunan animation as a national animation industry "leader",along with the rapid pursuit of other provinces and some problems of its own development,its dominant position has not been sustained.Therefore,it is of great practical significance to do a thorough research on the animation industry in Hunan,and there will be different achievements from the creative value chain,organization model and this new angle of view.The research contents of this paper include the following parts:First of all,this paper makes a theoretical analysis of the animation industry,creative value chain and creative value chain organization model through extensive reference of domestic and foreign literature and information.Secondly,to understand and analyze the development situation of Hunan province animation industry and organization pattern through access to information,in-depth interviews,found that at the present stage of Hunan animation industry creative value chain organization model has the following problems: outstanding original works,broadcasting or publishing contradiction prominent,derivatives development weak,enterprises lack of cooperation and intra industry division of labor is not clear.Thirdly,in order to find out the causes of existing problems and the key factors that influence the development of Hunan animation industry organization model,the method of combining expert depth interview and field investigation is adopted.The interview results show that the problem is due to lack of smooth communication and cooperation,lack of unified leadership and planning,lack of effective supervision and improve the legal environment and the lack of complete talent support system caused by.The empirical analysis shows that the creative ability of employees,the activity of institutions of higher learning and cultural institutions,and the division of labor within the industry are the key factors that affect the development of the organizational model of Hunan animation industry.Finally,through the experience of development of animation industry organization mode of international typical,and combined with the reality of the situation in Hunan,and put forward countermeasures to optimize Hunan animation industry value chain model is proposed.