The Visual Image Design And Promotion Of Tourism Brand "Longevity Town"

The present era is a diversified era of information development.In this context,the competition and development of tourist industry are facing new situations.For regional tour regions,how to build the unique brand has become a primary path and means for tourism market to enhance competitiveness.Therefore,building overall brand visual image of regional tour regions is an important strategy for reform,innovation and development of regional tourism industry as well as a precondition for survival and development of a tourism city.There are hundreds of county-level cities in China,and only those cities with peculiarity can stand out.Therefore,at present,county-level and regional cities should focus on endowing themselves with unmatched city image.This subject was mainly based on the visual images of city brand and tourism brand to explore,analyze and refine the tourism cultural characteristics of Luodian County.Various regions of the county-level tourist cities are eager to seek a more suitable for the development of effective ways to promote,positioning,management of their own.Changes in the times to change their own tourism promotion model,so that they see the hope that the era of large data in the context of today's data and information to support the changes in the times,and these innovative and new brand-name operation for the county tourism promotion provided More broad channels.Meanwhile,it analyzed the positioning and current situation of tourism visual image of Luodian County,and enabled the tourism brand visual image of the county to gain a brand new aspect through the combination of theory and practice,so that more tourists can be attracted to the county.The whole paper consists of five chapters.Chapter one is the introduction.In this chapter,first the analysis of domestic and foreign research status and the research background were stated.Based on this,overview of the investigated city brands and county-level regional brands was presented.Then relevant cases were cited for comparative studies,and finally corresponding research thoughts and methods were introduced;in Chapter two,basic brand concepts and overview of city tourism brands were introduced,thus discriminating city tourism brands from county-level regional tourism brands;in Chapter three,we attempted to discover some existing problems from the positioning and current situation of Luodian County.The local available resources of the county were enumerated,then confluence analysis on the resources was made based on official documents and practical investigations such as questionnaire survey,so as to find out a tour route suitable for Luodian County's development and position the route;in Chapter four,based on the above analysis and summary,modification suggestions were proposed according to the specific situation of "Longevity Town" tourism destination,and specific brand visual image for tourism in the "Longevity Town" was created..Finally,through this series of practice and theoretical analysis,the theory combined with the actual case design a set of Luodian County is the characteristics of the tourist city brand image to make up for its lack of short board part.