Study On Image Design Of Rural Tourism From The Perspective Of All-for-one Tourism:taking Chayuan Village Of Chaling County As An Example

In the 2020 s,human material civilization continued to advance into a new era of high technology,high output and high consumption.With the characteristics of such a rapid development of The Times,diversified consumption patterns and demands promoted the horizontal and compatible cultural fault,and consumer demand developed in reverse for consumption types.The consumption pattern gradually changes from the material level to the spiritual level,and the single audio-visual experience turns to the comprehensive sensory experience.In this context,the demand-oriented tourism industry is gradually shifting from local experience to whole-region experience.As a characteristic product of the new era,whole-region tourism can meet the needs of the audience in various aspects and promote the development of the economic structure,production capacity and human resources of urban and rural authorities.As a result,the domain will be the future of tourism under the perspective of tourism forms the main distribution center,tourism consumption compared with the urban tourism,history,humanities and natural landscape,rural tourism has gradually become one of the tourist destination,and got favorable development in recent years,but in the current view,rural tourism of the whole transit construction there are still quite a lot of problems and barriers of the industry.From the perspective of whole-region tourism,the current development of rural tourism needs to establish and improve the image system on the premise of grasping the national policy direction,so as to face the sensory experience of the consumption audience in a completely new state.The image design of rural tourism from the perspective of whole-region tourism is to explore and integrate the nature and humanity of the whole region of the countryside,excavate and transform the local spirit and protect the design,so that the consumer audience and the indigenous people in the region can have a certain sense of spiritual experience and cultural acquisition in this particular place.This study will explore the theory and practice of rural tourism image design from the perspective of whole-region tourism,and establish the backbone design consciousness of rural tourism image design with brand vision as the design focus.Based on the spiritual concept of the image design to promote industrial development as a research difficulty,build a sustainable and usable rural tourism image system.This research USES the semiotic principle,the place spirit to provide the theory support for the rural tourism image design,and puts forward the rural tourism image design constitution,the principle and the method.At the same time,the image design of Chayuan village in chaling county is studied and Shared as the main case.According to the actual demand of Chayuan village,the main body of its tourism image was established through field research and audience analysis,and the uniqueness of the image was demonstrated by the main brand image design.Through the study,the case of image design of rural tourism in Chayuan village verifies the rationality and usability of the content of this paper,and establishes the combination of theory and practice,and proposes the train of thought and planning path in the actual operation and construction of image design of rural tourism.Art is involved in the construction of region-wide tourism villages to realize the revitalization of villages.In this paper,we hope to deepen the research on the theory and practice of the image design and construction of the whole region tourism rural tourism through the case study.This paper provides help for the construction and improvement of the image design principle of rural tourism from the perspective of regional tourism,and provides reference for the construction and development of the image of rural tourism in China.