The Application Of Skopos Theory To Electronics Launches

With the globalization,electronics launches are increasingly internationalized,which need more interpreters to get involved.Compared with traditional launches,electronics launches are characteristic of more flexible forms and more technological information which pose more challenges to interpreters.This paper aims to guide the interpretation of electronics launches under the guidance of classical theory——Skopos.Choosing Apple's autumn launch in 2015 as an example,this paper mainly studies the feasibility and the corresponding interpreting methods under the theoretical framework of the Three Rules of Skopos Theory.After years of development,the Skopos Theory has become widely-accepted.The skopos rule,coherence rule and fidelity rule are the three core principles of the Skopos Theory.Under the guidance of Three Rules of Skopos Theory,the interpreters,firstly,should follow the skopos rule,and then choose the corresponding interpreting means according to the purpose of the launches,supplemented by the coherence rule and fidelity rule by using multiple interpreting methods like additional translation,lessened translation,adaptation translation and so on.