A Study On The Cross-media Narrative Of IP Films In Chinese Network Literature

In foreign countries,the development of IP operators has been very mature,IP developers rely mainly on the US and Japanese cartoon re-derived movies,games and peripherals to expand its market influence the content,expanding the coverage of the audience,and thus strengthen IP brand.In the country,the core source of IP is mainly network literature,the major film and television companies hoarding a large number of Internet literary IP films,but did not form a certain brand,text homogenization of the phenomenon of serious,lack of content makes the network literature IP by many criticism,Copyright development scattered and complex,adaptation of the text between the mutual interference also makes high-quality IP loss of inherent advantages.In this paper,Internet literary IP films as the main object,through the development and characteristics of the type of sort of network literature,analysis of media convergence and IP industry chain development of internal demand.Based on Henry Jenkins' s combing of the theory of cross-media narration,combined with David Herman's concept of "story world",This paper analyzes the image construction mode of IP literature in the aspects of narrative theme,structure,space and character,In order to understand the industrial model of different media to complete the narrative and summarize the internal logic of domestic cross-media narration.Compared with the analysis of foreign cross-media narrative way,found that the domestic IP conversion can only rely on a temporary cross-media to form a short-term brand,focusing on media differences than textual relevance,IP copyright chaos so that the story can not constitute a unified whole,Auditors in multiple texts can not achieve the problem of walking back and forth.This paper combines the cross-media narrative framework,to think about Cross-media narrative of network IP movies.And from the story of the world's construction,plot intertextual settings,audience hierarchicalmanagement and improve the IP copyright and other aspects of the future for the development of IP to provide some reference.