| The 2009 movie "Star Trek" was released,and "Star Trek",a half-century-old IP,reappeared in the public's field of vision."Star Trek" is not a separate work,but a large IP composed of several media works and many other fan works.Long before the cross-media narrative theory was put forward,"Star Trek" spontaneously used the creation method of cross-media narrative to create a famous science fiction "Star Trek".This article takes the media texts of "Star Trek" as the core,and discusses how "Star Trek" conducts cross-media narrative by analyzing the "story world" of Star Trek,collaborative narrative,and intertextuality.Combined with the characteristics of the media texts of "Star Trek" and the interactive behavior of fans,the "Star Trek" has laid the foundation for cross-media narrative through the design of an open,continuous and expanding story world,and through the cross-media link of collaborative narrative Open up the channels of various media and truly realize their own cross-media approach. |
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