Southeast Chongqing Tujia Analytical Graphic

In the economic globalization,cultural assimilation of today,many local cultures are slowly disappearing.Southeastern traditional culture of Tujia Nationality in the last hundred years of social change and impact,especially in recent years in the process of rural modernization,a large number of migrant workers,young people to pursue fashion,the cultural context of faults,traditional crafts no inheritance,the traditional Southeast Chongqing Tujia culture is passing,for research and protection of the culture.The imminent southeast area of Chongqing Tujia pattern used in the packaging design of local products,which has important positive significance for enhancing the brand competitiveness in southeast area of Chongqing Tujia local products.The southeast area of Chongqing Tujia pattern used in the packaging design in the modern,not only can let the public to understand its characteristics in the spiritual level,but also a nation in modern packaging design The brightness of the culture.The southeast areas of Chongqing Tujia culture is composed of a variety of graphic language,its extensive theme,rich content,unique and diverse forms,is difficult to replace other forms of art.The graphics with the form of aesthetic principles,packaging design into products of the Tujia nationality,will have a positive impact on the market.This article through to the Chongqing region of southeastern "home" packaging design was analyzed,from the packaging design of color,shape and graphic language aspects,the internal relations of Tujia Nationality in the area of graphic symbols to excavate the charm of traditional culture and connotation,showing their cultural characteristics and reflect its value in the packaging.In the design,let the goods with national characteristics and atmosphere.The first chapter is the introduction,which describes the background and significance of the research and the status quo of the research.The second chapter "earth home" packaging design idea is to the southeast of Chongqing Tujia traditional graphic art collection,collation and specific research andanalysis,combined with the laws of formal beauty of modern,extended with modern graphics and applied to the packaging design,not only deepened the specificity of the southeast area of Chongqing Tujia packaging design on,but also help in the commercial design presents a more southeast area of Chongqing Tujia ecological culture dimension.The third chapter this chapter mainly expounds the southeast area of Chongqing Tujia color in "earth home" packaging,color characteristics of Southeast Chongqing Tujia pattern can be divided into two aspects,one is for the festival of colors and graphics in the "New Zealand Karp" color show "is Hongshang black" features two;is decorated with color rich colors,due to special geographical restrictions,from minerals,plants in the extraction of raw materials saturation is very strong,so in the decoration of "sealand Karp" in the process of making extensive use of color graphics heavy color decoration.The extraction of sealand Karp use of color in the packaging color the system,with the traditional color collocation and modern elements to the interpretation of the traditional culture,reflect the new product image of Tujia nationality.The fourth chapter elaborates "the other use of Tujia soil graphics home" packaging in southeast area of Chongqing,first on the formation of Tujia nationality pattern in southeast area of Chongqing as an example,the earliest appeared in the rites,they are important sources of nature and the feeling of life is a lot of graphics produced.Graphic form and abstract coincidence the superposition form has two major characteristics in southeast area of Chongqing Tujia graphic modeling.After summarizing the composing rules of the graphics,deconstruction,modern beauty of form principle after restructuring,re design packaging design applied to the products better.The fifth chapter from the "land" packaging design "by shaped supporting meaning" graphic language are described.The expression from the dynamic form borrowed support meaning ",and to a static representation of virtual reality by shaped supporting meaning" and other aspects in detail the culture behind the dynamic symbol."Borrow idlers" is the object or scene in your life observed in more abstract form to abstract things;through prototype or a large number of living objects by means of "method by shape supporting meaning" to the real object was not found in the real life,is staticize in a virtual reality presentation;"borrow idlers meaning" the abstract things into a strong decorative concrete image to express their best hope,how these how to apply graphic language in packaging design of the product in this chapter A key.The author aims to "home" theme of Tujia Nationality in the product packaging design,not only let the public a deeper level of understanding of the connotation of Tujiagraphic semantic in southeast area of Chongqing,but also the agricultural products with a clear unified visual image to increase its market competitiveness,but also for the further exploitation and protection of Tujia traditional culture and the future innovation foundation.