A Research On Environmental Risk Perception And Action Of Disaster Film Audiences

In the "risk society" era,environmental risk has become a public agenda in the past few decades.In recent years,the disaster movies about environmental catastrophe continue to develop.In this study,the catastrophe type of film as the object of study,to explore whether the disaster film media exposure will cause the audience risk perception level and response action changes.Combined with box office data statistics and geographical advantages,the Guangzhou City as a survey area,to explore the present situation and difference of media contact behavior of disaster movies,and the impact of media exposure on the perceived level of risk perception and behavior.Through the empirical data analysis,combined with the interview,the conclusion of this paper is as follows,First,the disaster film media is a sufficient and unnecessary condition for causing high levels of risk perception;Second,the disaster film can trigger the audience’s fear,and the study found that fear and risk perception level have a significant positive correlation;Third,the higher the risk perception level of the audience will more wil ing to take some action to avoid disaster.Fourth,the audience who had watched disaster film will more likely to adopt a risk-averse behavioral strategy;Fifth,when people take evasive action,They will take different actions according to the attribution of responsibility.In addition,in the population attributes,the biggest feature is that women are more wil ing to take pro-environmental action.To sum up,disaster film plays an important role in raising the risk perception of social audience,and the formation of pro-environment behavior has remarkable effect,this research has realistic social significance.