Exploration And Application Of Silk Road Culture In Packaging Design Of Camel Products

Based on the accomplished graduation entity project which is called The Package Design of“Echoing Camel Bells”,the thesis systematically elaborates how to involve the concepts of Silk Road Sprit and One Belt One Road into the design works and how to realize this goal with localization,verticalization and visualization in the field of camel production and package designs.With the further research,the thesis discusses current problems about camel productions,including non-standard package,lack of culture,homogenization and so on.Adopting the research methods,including survey,analysis,conclusion and summary,the author has investigated the hometown of camels—Urad Rear Banner twice,adopts Minimumism method,extracts the prototype of camel and camel cultures,combines the culture of traditional silk road with the local Spirit of Action~1,in order to visualize the design works.Furthermore,considering the importance of environmental protection,the thesis presents three kinds of package designs and has a rather detailed study from the perspectives of commerce,culture and environmental-friendly innovation.The design proposal put forward by this thesis was adopted and took into use by the e-commerce platform“Echoing Camel Bells”,which provides certain reference value for the combination designs of camel products and Silk Road Culture.