Research On Influencing Factors Of Endangered Status And Productive Protection Of Traditional Art Sector Of Intangible Cultural Heritage

Intangible cultural heritage is the precious cultural resource,the pithy of human culture,as well as the witness of history.With the strengthening trend of globalization,the living conditions of many intangible cultural heritages have been greatly impacted.From the intangible cultural heritage to the endangered intangible cultural heritage,cultural diversity is facing the challenge and the protection of intangible cultural heritage is imperative.The research on the influence factors of the endangered factors can provide guidelines for the protection of the intangible cultural heritage,and productive protection is a widely used and new way to protect the traditional art projects.Therefore,the combined research between the endanger factors and productive protection is beneficial to protect the diversity of traditional culture and the sustainable development of intangible cultural heritage.This paper had taken Fujian traditional art of national intangible cultural heritage as the target for research,had referred to the domestic and foreign research,had clarified the research background,research purpose,research method,research significance and so on.It also had made the research content clear,had analyzed the concept,theory,had comprehensively analyzed on the general situation of research object,combining with the status of production of protection,had selected variables based on the structuration theory and stakeholder theory,and had used factor analysis and correlation analysis to draw the final five endangered factors according to the survey interview method and questionnaire survey method.On the basis of this,it had studied the productive production combining with the stakeholder theory and marketing theory and had made the case of cork painting in Fuzhou.The study shows that inheritance factors,market factors,economic factors,cultural factors and political factors are important for Fujian traditional art of national intangible cultural heritage.According to the endangered factors,this paper puts forward the corresponding suggestions of productive protection,including institutional improvement based on the guidance of political factors,production practice based on the core of inheritance factor,market circulation based on the command of market factor and protection enhancement based on the auxiliary of cultural factor and economic factor.Finally,this paper researches the productive protection of Fuzhou cork painting based on endangered factors.