Research On Productive Protection Of Intangible Cultural Heritage In Hebei Province Based On Service Design

Today,with the development of market economy and advancement of urbanization,the large-scale population starts to flow.Thus,it is full of difficulties and challenges to learn and inherit Chinese traditional culture.Kunqu opera is listed as one of the Masterpieces of the Oral and Intangible Heritage of Humanity by UNESCO since 2001.From then on,the protection and inheritance of the intangible cultural heritage have become hot topics getting into public view.Scholars in various fields including Ethnology,Management,Law and Digital Protection have carryout researches on the nature and type,the living environment and the protection technology of intangible cultural heritage.But in general,there is no systematic study on the macro level.Therefore,this paper will display the research from all aspects of the intangible cultural heritage,focusing on the development of new-typed service industry,taking a view from the designing service to promote the competitive advantages of the traditional handicrafts and get better inheritance and protection of the traditional culture in the continuous development,reviving traditional culture in modern cultural context.Based on the productive protection of the intangible cultural heritage of handicrafts in Hebei province,combining with the characteristics and elements of the designing service and experience economy,this paper analyzes the protection process of he intangible cultural heritage of handicrafts and provides ways to practice cultural handicrafts designing.The main body of this paper is divided into three parts: the first part introduces the research background,research significance and research purpose,elaborating on the basic theory and content of designing service and introducing the general situation of the intangible cultural heritage of handicrafts in Hebei province;the second part analyzes and studies the three-staged process—production,circulation and sales of intangible cultural heritage of handicrafts and takes practices cultural handicrafts designing from the view of designing service;the third part shows the whole practice corresponding to the paper.To sum up,this paper is trying to seek more opportunities for designing service in protection of intangible cultural heritage by conducting a thorough research in this area,probing on how to make the traditional culture break through barriers and getting new vitality in modern era by blending theconnotation of traditional culture with the modern cultural context.