Research On Capital Structure Optimization Of H Cultural And Creative Company

As a well-deserved emerging industry of the post-industrial age,the cultural creative industry which promotes the development of relevant industries and regional economic has developed rapidly.At the same time,it has improved the people's cultural quality.Recently,China's economy was under heavy downward pressure.The revenues of local government were becoming more strained and the debt of government had been heavier,which to some extent affected the investment and payment of the urban cultural construction,and the development of cultural creative industry had been influenced.The enterprise capital structure which concerns the survival and development of the enterprise is one of the core theory of modern financial management.With the further development of the business,the cultural and creative enterprise's capital requirement will continue to increase.The enterprise should adjust the capital structure reasonably and expand the scale of financing continuously,otherwise it will face a greater risk of financing and operating,which affects the sustainable development of the enterprise.In the above context,this paper uses normative analysis method and combines existing research results.Based on the analysis of the theory of capital structure,the paper chooses H Cultural and Creative Company as the specific case study object and it has made a detailed study of the enterprise's capital structure present situation,problem and the optimization plan.Firstly,this paper analyzes the present situation of the capital structure of H Cultural and Creative Company;Secondly,through peer comparison and analysis of the influence factors of capital structure,the paper finds out the key capital structure problems existing in the enterprise and their reasons;Then,it determines the goal of the optimization of the enterprise,on the base of relevant theoretical analysis and model calculation,this paper has considered the external environment and enterprise's own factors synthetically and pointed out that the range of the optimal capital structure of H Cultural and Creative Company is 55%?65%;Finally,this paper puts forward targeted ideas and strategies for optimizing the enterprise's capital structure,which in order to provide realistic reference for the whole cultural creative industry.As a result of the study,because of asset characteristics,business needs and lack of control consciousness,H Cultural and Creative Company has following questions like relatively conservative debt scale,high current debt and low ownership concentration.The capital structure of the enterprise can be optimized by means of rational choice of financing,optimization of shareholding structure and security measures of optimization,which can broaden the financing channels,alleviate the pressure of the funds demand of the enterprise,and the enterprise value will be promoted finally.