The Analysis And Practice Of The Design Of The "Gift Brand Of The Mountain”

This design topic is "the gift of" mountain "brand design analysis and practice",the purpose of design is to establish a sales of herbal souvenirs for the theme of the brand,the brand packaging designed to highlight the brand personality,to meet the needs of humanity through the scenic tourist souvenirs of wild delicacies.To enhance the competitiveness of the brand products of similar products in the.The main content of this design is to enhance the emotional interaction between the brand and consumers through the graphic design and packaging design in packaging design,improve the purchase rate of consumers,and maximize the interests of brands."Mountain gift" brand product packaging design will enhance the competitive advantage of its products in the homogeneous and serious scenic market,attracting more consumers nowadays.market situation,and designs the content of children's toys book with social hot spots.The graduation project is mainly for the early age of 7-10 years of age children used by the school.The full text is mainly divided into four chapters to narrate.The first chapter tells the background and content of the research,expounds the development direction and trend of children's toy book.The second chapter tells the concept,type analysis and children's cognitive development of children's toy book The third chapter mainly describes the interesting,interactive importance and design method of children's toy book.The fourth chapter expounds the graduation project from the children's cognitive development direction and the social hot content,The design of books,functional design analysis,the design of children's cognitive toys book,into the new concepts,new ideas and other innovations,for the development of children's toy book design is of great significance.Arxan is located in the northwest of Xing'an League of Inner Mongolia,the Inner Mongolia Autonomous Region,across the foothills of the southwest of Greater Khingan Range.It is rich in natural resources and flourishing in tourism.Aiming at the urgent demand of Arxan wild delicacies tourism souvenir market at present,brand packaging design as a starting point,to meet consumer demand as the fundamental,is the gift of Mountain brandpackaging design,the author hopes that consumers in the shopping process through vision and touch and understand the "mountain gift" brand characteristics with the innovation of the packaging design as a brand competitive advantage,realize the brand benefit maximization.