Alternative Ideas

This paper mainly focuses on the research of alternative package design.As a new form of package design,the alternative package design is different from the previous package design.It producing is inseparable from the present situation of society.With the rapid development of science and technology and the economy,the relationship between man and man has changed.Design acts as a service to the people,no matter how society develops,which have to return human heart,so alternative package design producing is inevitable.On the premise of not losing the interests of the business,alternative package design as a form of package design that takes into account the common interests of merchants and consumers,starting from consumers,psychological considerations for consumers.And it has unique characteristics,specific emotional factors and unique design methods.The better design of alternative package embodies the design and interest of the package,which combine the two to sum up.First of all,this paper analyzing consumers' buying psychology,in the case of meeting the basic psychological factors of the consumer,alternative package design can also meet some specific emotional factors.Second,through the study of actual cases,this paper induces and summarizes the design method of alternative package.Once again,this article,which aimed at the alternative package design,analyzes the value of the interesting package design.Finally,the author hopes that more package designers should pay attention to and understand this new form of package,and will improve and develop alternative package design in the future practice.