A Report On The Translation Of Hit Makers:How Things Become Popular(Chapter 7)

In the digital world,everything spreads extremely rapidly,and there are just many a sensation overnight,and making a hit,whereas others remain silent and gradually disappear.What is the reason behind? Derek Thompson,the author of The book Hit Makers: How Things Become Popular,tells the reader how things become popular with a huge amount of material,including many offbeat and engaging stories with insight and provocation.The source text of this very translation report is chapter 7 of Hit Makers: How Things Become Popular.This chapter analyzes the reason for the success of Haley,the father of rock and roll music,and how he reformed the music industry of America.This chapter is full of stories and various theories to support the book's view on the success of Haley's famous song “Rock around the Clock”.This translation report consists of five parts.The first part introduces the background of the translation project and the structure of the report.The second part gives a briefing of the source text and its author.The third part is about the translation guiding theory: Catford's category shifts theory,with structure shifts,class shifts and unit shifts mainly applied in the translation.The fourth part,the body of the report,displays the difficulties in translation,and shows how the translator overcomes these difficulties under the above mentioned theory.The last part contains the lessons gained upon the completion of the translation project,and some unsolved problems.