Research On The Market Development Of Sports Dance Training In Xinyang City

From the 19 th century to the present,China's sports dance from the initial stage of germination to the stage of rapid development,sports dance training is also expanding and maturing.The rapid development of the sports dance training market has played a positive role in promoting the market economy.However,in recent years,the state has introduced some economic system reform policies,as well as some problems in the training institutions,such as teachers,trainees,venues,etc.The development of sports dance training market,in order to speed up the development of Xinyang sports dance training market and make it healthier development,this paper adopts methods of literature,interview,questionnaire and other methods to carry out the current situation of sports dance training market in Xinyang City.Investigation and analysis,and draw the following conclusions.1.Xinyang City's sports dance training market lacks self-improvement awareness,teachers are weak,teachers have more boys and girls,teachers have lower average ages,teachers have lower average academic qualifications,teachers pay less attention to qualifications,lack professionalism,and are not conducive to training market.Form a good reputation.2.There are too many “small workshops” training institutions in the sports and dance training market in Xinyang City.The overall environmental facilities need to be improved and improved.The site area is too small,the dance equipment is not comprehensive,the locker room and lockers are lacking,and there is a serious lack of modern media.teaching facility.3.The sports dance training market in Xinyang City lacks professionalism and durability.There is no professional and continuous guidance for the training of students.There is no standard and no material selection before entering the school.There is no key training after entering the school.The training market lacks a professional training mode.Parents and students believe that the study of sports dance is only an interest.Focus on learning,leading to the loss of students.4.The sports dance training market in Xinyang City lacks guidance to consumers.The parents' thinking is too traditional,and there is a bias between the concept of talent and occupation.There is no understanding of the current development of education.5.The development of the curriculum of the sports and dance training market in Xinyang City lacks innovation and rationality.It has no reason to pursue the “foreign education”.The training institutions have no in-depth understanding of the level of foreign teachers and teaching ability.The curriculum is not refined,and there is no learning for the students.Great help.6.The training market access difficulties under the national laws,regulations and policies.Many training institutions have no school licenses,no fire safety qualified certificates,no house safety certificates,and there are potential safety hazards,and they are listed as “blacklists”.Consumers do not dare to choose easily,resulting in lack of market power.For the investigation of the current situation of the sports and dance training market in Xinyang City,this paper proposes the following development suggestions.1.Training institutions can reposition themselves to expand consumer groups.First of all,by improving teachers' entry barriers,forcing teachers to conduct training and qualification certification,or conducting field visits to universities,signing a talent transfer cooperation agreement with colleges and universities,and finally improving the status and welfare of sports dance teachers,in order to improve the quality of their teachers.To attract more consumers.2.In the process of market development,in order to ensure the continuous source of customers,the training institutions should increase capital investment,ensure the infrastructure and environment,and at the same time increase the corresponding dance equipment,assist students to learn and improve the professionalization and standardization of training institutions.,improve their own grades.3.Training institutions need to stimulate existing customers to make repeated consumption.Various training institutions in the market can consider establishing a professional training program,understanding the professional training path of the students,setting up professional courses,designing long-term and professional learning plans for the students,and guiding existing students to repeat consumption.4.In the market development,in order to avoid the loss of trainees,it is necessary to fundamentally publicize and change the concept of parental talents and professional concepts.Relevant associations and training markets can promote the potential customers through the form of parent-child meetings.Change parents' ideas and concepts to make them aware of the current educational development situation.5.Training institutions can develop new course content and find new markets.The "foreign education curriculum" training institutions existing in the market can select new classes with a longer learning period and a better learning level according to the students' situation and deeply understand the qualifications of foreign teachers before opening a "foreign education course" to attract new consumers..6.First,we must maintain a good image of education and training,actively respond to relevant policies issued by the state,adjust our mentality,enhance school awareness and school confidence,understand the need to rectify content or school conditions,increase investment,improve teaching quality and environmental facilities,and stabilize Good and in-depth development of itself.