Research On The Development Strategy Of Farming Culture Park In Hangzhou Sixiang

China's agricultural culture has a long history,which is an important part of Chinese traditional culture.therefore,when developing rural tourism,the rational development and utilization of agricultural cultural tourism resources will be the top priority.At present,although the development situation of leisure agriculture tourism in our country is very good,most of them lack innovative awareness and the similar situation is relatively common.Hangzhou si Xiang farming culture park co.,ltd.focuses on agricultural production and tries to explore effective ways for enterprises to realize stable survival and sustainable development under the increasingly fierce competitive market situation based on its own actual situation.This paper focuses on solving the development problems of Hangzhou si Xiang farming culture park co.,through pest analysis and SWOT analysis.the former is mainly to analyze the internal and external environment faced by enterprises,thus highlighting the current reality of the cultural park,namely,opportunities and challenges.the latter is mainly used to determine the strategy,conduct in-depth research and analysis,so as to ensure that the overall strategy can effectively promote the development of enterprises,and then formulate the diversification strategy,differentiation strategy and human resources strategy among them,and clarify the direction of efforts of Hangzhou si Xiang farming culture park co..According to the overall plan for the development of the enterprise,it is necessary to clarify the development direction of the enterprise and the specific contents and tasks of each stage in the process of realizing the final goal,pay attention to the core projects in a targeted way,optimize the organizational structure in a timely manner,divide the final goal into several small goals,and earnestly implement the action plan,etc.all kinds of problems that may occur in this process can be considered in advance,and countermeasures can be taken to provide guarantee for the implementation of the strategy.In summary,based on the theory of strategic management,this paper uses pest,SWOT and other strategic research methods and tools to analyze and study the development strategy of the Hangzhou si Xiang farming culture park co..the conclusion is that in the field of agricultural culture,we should cooperate with the government to vigorously develop,highlight the characteristics,attract human eyes,scientifically manage,play and teach so as to form a good social atmosphere and let our agricultural culture pass down from generation to generation.