A Study On The Chinese Police Governmental Weibo Under The Perspective Of Regional Differences

Rapid development of the new media society has promoted the public governmental weibo in recent years, the weibo's widely used has caused great concern of the society. Public police weibo in a few years of practice has accumulated many experiences and lessons, content, form, management and social utility has greatly developed. However, at present a lot of public police weibo fall into a state of stagnation, exposed many problems, which needs to be improved. This paper represented by Shenzhen, Wuhan and Urumqi three features of public police of weibo, through case analysis, comparative analysis and statistical analysis. Research on three different areas weibo's content, form, language, and the differences of social awareness, analyzing the problems exposed in operation. Finally put forward advice to improve the public police weibo release mechanism system and build a performance evaluation system, etc, put forward measures to break the current predicament.