Study On Current Situations And Improvement Countermeasures Of Internet Public Sentiment Administration For Provincial Government

In internet era, new media technologies are booming. It is more than 20 years since China accessed to the internet. The internet administration of China is always developing behind scientification, standardization and systematization, and the network public sentiment management has also been taken seriously more and more. From the skeleton of Chinese internet public sentiment's emergence and development, we can know the internet's actions of gatherer and amplification, which make local issues not belong to the central powers bring about influence in whole the country, breaking the rigid shackle of administrative districts, surpassing basic government's control. So the function and status of public sentiment administration for provincial government are both important increasingly. The thesis offers countermeasures for provincial government to help it be adept in using, running and ruling the internet sentiment, and is of great realistic significance in its persisting in mass line, improving society control level, and the construction of harmonious society. By the integrated use of the literature research method, case analysis and interdisciplinary research method, the thesis combines features of internet public sentiment situation in our country, carries out the oretical innovation in the key link including: the necessity of provincial government departments to strengthen the management of internet public sentiment, harmful effect of internet public sentiment and countermeasures to perfect etc.The impact and influence that network public sentiment on China's provincial department management including: illegal and criminal acts online, to subvert the moral concept, against the information security and political security, external various kinds of values through the network public sentiment field against the security of ideology, so the local government sector management activities are under pressure. Analysis of the provincial government department's problems and shortcomings including: the concept affected by the mind-set and the errors deeply, the improper method and strategy of internet public sentiment, knowledge and business skills to be improved, the lack of work force integration, the large websites and platforms, to the national influence always breaking through the boundary of the local control and the ills of slow response, crisis management capacity and so on. Learning from international experience, the thesis put forward major countermeasures to perfect including: to strengthen the professional training on the management of public sentiment work; to establish and improve the working mechanism of public sentiment, to promote the formation of a work force; to set down favorable policies and regulations, mobilizing social resources service management of public sentiment; to increase investment on the introduction of talent, technology research, publicity and education etc.