Media Representation Of Moral Issues In Transitional Society

With the development and change of society,the social contradictions and problems faced by China in the period of transition are gradually emerging.The change of moral concept and the emergence of the crisis of trust is a microcosm of a society and an era,but also reflects the impact of media coverage and communication.For the controversial moral events,why are they frequently reported in the media,how the media present the controversial ethical issues,and what's the reason of the truth that continuous report not only failed to make the controversial become clearer,but lead to the result of "more spread more controversy ",resulting in society for moral copy and asked the question.In the period of social transformation,people's moral values exactly what changes have occurred,and the spread and reproduction of these changes and the media and has a kind of relationship,which is the author of the study content.Therefore,this paper selects in the community caused widespread controversy"supporting the old people",and select the relevant reports as the research object,through the literature review and content analysis,expounds the existing in the reports of the distortion.And through this phenomenon,combined with sociology and psychology knowledge,study on the "moral" memory from the perspective of the audience is how to carry out the construction and reconstruction in the dissemination.Finally,regression to the media itself,from the news value and the dissemination of the value of the macro level to examine,why will appear above the existence of the moral in the media reproduction phenomenon,which stood in the transmission angle of reflection.In order to make the analysis more convincing,the author make statistics and analysis of small range through the sample collection and screening,.Due to the subjective consciousness of "moral" is strong,therefore,the author also design questionnaires and interview for the different audience groups sampling,to have a deep understanding of their impact factors to the elderly's attitude and behavior,so that the final results of the survey can improve the view of this paper.