The New Type Of Social Relief Organization Development Of New Media For Wechat

With the rapid economic development, social needs in social assistance groups have gradually diversified, single government aid has been meet the diverse needs of social assistance. Since the 1980s, the rapid development of China's non-profit organization, government involvement in social assistance is an effective complement our government social assistance.Based on the non-profit organization, a kind of Wechat as a new media for new non-profit organizations involved in social assistance, in case studies and semi-structured interviews, the first research weilianshe of Changsha press the status, then reveal the development dilemma facing weilianshe of Changsha, followed by the use of SERVQUAL model to analyze the reasons that lead to the development of the plight faced by the last reason for the proposed increase of new non-profit organizations involved in social assistance measures enthusiasm and draw relevant conclusions. This paper is divided into five parts:The first part is an introduction. Introduces the background and significance of the paper, a review of relevant literature and evaluation of existing research, definition, ideas and methods of related concepts as well as the basic framework, the relevant theoretical support and innovation.The second part on the basis of weilianshe of Changsha on data collection, including Changsha Microunion social organization profile, organizational structure, mainly involved in the form of social assistance; secondly, through interviews analysis of the propagation mechanism of weilianshe of Changsha; weilianshe of Changsha played by micro associated Press in terms of social assistance for analysis.The third part of the weilianshe of Changsha, involved in specific social assistance activities and visits and interviews, summarized the dilemma weilianshe of Changsha four development association exists, namely the lack of organizational talent, the credibility of the organization needs to be strengthened assess weak links and inadequate government support. Then, it uses SERVQUAL model analyzes the causes of Changsha Microunion and social development difficulties.The fourth part, against the government, external oversight and self-construction of these three causes of weilianshe of Changsha social development dilemma, respectively, from the government, and their own external oversight body proposed to increase the responsibility of building the new-for-profit organizations involved in social assistance initiative measures.The fifth part above analysis, two conclusions." The new non-profit organizations involved in social assistance is a strong complement to our existing social assistance system; the development of new non-profit organizations facing difficultiesa nd improvement.