Information Management Of Dongguan 'Anti-vice Incident' Public Opinion Crisis

With the development of Internet communications technology, public opinion crisis speed of information dissemination under the new media environment is amazing, how to effectively manage the crisis has become a major problem the government. Government departments have been quietly in the absolute authority of the position of the traditional period of change, a lot of public opinion crisis information dissemination outside the control authority of the department, is moving to the community crossbar widespread civilian model of development. However, because our country only a few decades time to reach the level of development of developed countries for hundreds of years, the rapid development of new problems caused by lack of experience can learn, as a direct result of the relevant legal provisions in respect of the management of public opinion Crisis Information not perfect, coupled with the economic and social development process will be long-term coexistence of various conflicts, and therefore effective and timely analysis, research, prediction and resolve various public opinion crisis information, crisis information to public opinion monitoring, prevention and management are very necessary. Current domestic research on crisis management a lot, but it has very little study of public opinion crisis information management as an important part of the government's crisis management, especially in the development of the current network popular today, public opinion is facing crisis information management the opportunities and facing challenges, and thus government agencies also need to continue to study public opinion crisis information management. This article is based on this consideration of the issue discussed. This paper is divided into four parts, the first part is the research status at home and abroad, research methods to make considerations to find the starting point of this paper by current research, good preparation for the thesis writing. The second part is the topic concepts and theories in order, but demonstrates the importance of strengthening public opinion crisis information management, in order to pave the way discussed in the following sections. The third part is to select Dongguan, "anti-vice event" for case analysis, were made a detailed analysis of the merits of the case and the inadequacies against, the desirability of including the maintenance and transfer positive energy, and actively create a harmonious environment of public opinion; governments take timely measures and publish transparent message quell the incident; make good use of the information, in a timely manner to appease the masses; from the perspective of justice, improve public opinion crisis information management; rectify network security, build a healthy network environment five aspects. And there are three shortcomings:First lack of public opinion crisis information warning mechanism; a second government and the media, the public lack of effective communication of information; public opinion crisis information of the third government control failure. Cause Part IV on the basis of the third part analyzes the crisis of public opinion information management problem analysis, the reasons include false information against big; big impact celebrity inappropriate remarks; public opinion management mechanism is not perfect big spread. The fifth part is the study of public opinion crisis information management initiatives, these four initiatives is the third part of Dongguan for "anti-vice event" public opinion crisis information management problems, propose practical solutions countermeasures, including the development of simple and effective public opinion crisis information early warning mechanisms; strengthen public opinion in Crisis government and media, public information communication; improve public opinion crisis information management system to ensure that information is true, timely dissemination; "multi-pronged" shaping government credibility. Overall, this study focuses on how the government to properly deal with the crisis of public opinion, and public opinion crisis information management performed efficiently, while digging deep roots of the crisis of public opinion. Through this discussion topic, we will present a series of reasonable suggestions on how to effectively use the Internet and other government communication platform to improve their administrative efficiency, and how to communicate effectively in order to reduce information asymmetry.