The Government Network Opinion Crisis Management Research

The rapid development of the Internet makes more and more people have access to the Internet, especially the access to the communication software, including micro-blog, WeChat and so on, and through these communication software on the Internet chat, talk about some hot topics, and even government related public opinion, the government also due to lack of experience in the management of the network public opinion crisis theory system and network public opinion is not perfect, coupled with China's social interests profound adjustment, the expression of people's demand, rights consciousness strengthens gradually, more and more people tend to express their views and opinions through the Internet, on sensitive topics, some of the network public opinion hot issues, if the government can not be timely warning. Take strong measures to deal with the crisis, is likely to affect the network public opinion, the image of the government, reduce the credibility of the government. So the network era, the government how to correctly Network of public opinion to guide the healthy and harmonious development, how to establish and improve the mechanism of network public opinion crisis management, has become a major issue in the current network public opinion management. So this paper takes the network as the starting point, through the theoretical research on crisis management, combined with the specific case of in-depth analysis of the current situation in the network public opinion crisis management in our country, according to the status quo the study found that the government has paid insufficient attention to the concept of public opinion in the network crisis management, action response speed is slow, the disposal means of dealing with a single, guide is not timely, not inadequate, and analyzes the causes of these problems, and finally puts forward five points to further strengthen the government network public opinion crisis management suggestions:1 ideas on the importance of network public opinion crisis management; 2, to further improve the network public opinion crisis warning mechanism further; 3 Strengthen the government information open; 4. To further improve government network online institution building; 5. To further strengthen and improve the construction of the network legal system. I hope this can be for government study provides the basis for the prevention and control of the network public opinion crisis is raging effectively deal with the management of network public opinion crisis help.