Research On The Management Of Network Public Opinion Based On The Transformation Of Government Functions

The formation of network public opinion is inseparable from the reality of public opinion. It is the reflection of the reality in the cyberspace, which in turn affecting the reality and playing an increasingly important role in the process of social development. So, the management of network public opinion can't be ignored. The transformation of government functions is essentially an institutional change and innovation. It provides a realistic premise for the innovation and development of the management of network public opinion. On the one hand, it influences the management of network public opinion and guides the changing of concepts, responsibilities and methods. On the other hand, the development of network public opinion in turn promotes the transformation of government functions to adjust the path. The development path of network public opinion management shows some problems: the lack of experience and improper disposal caused by the old thinking mode of “confrontation” and “maintenance of stability”, as well as the cross-functional issues of Department Organization, when processing the event of network public opinion. To this end, the government roles as a manager, a guider and a participant in the management of network public opinion should be re-examined. The problems of improper positioning functions should be discussed as well. The management concept, management system and team building are all not adapted to the requirements of transformation of government functions. Therefore, in the practice of transformation of government functions, we should pay attention to the innovation and development of management of the network public opinion. From the concept transformation, system construction to team building, we should make changes to meet the development trend of the times, to adjust to the requirements of transformation of government functions. Because the key to the transformation of government functions is decentralization, parts of the responsibilities should be delivered to the market and society. Let the market and social play full rule of the participation. The establishment of multiple mechanisms of participation and self-awareness cultivation of online media industry and internet users is very important, which is beneficial to build a well-ordered network environment and promote the healthy development of the network public opinion.