Local Government Affairs Weibo Communication Function Status And Optimization

In the traditional way of communication, as a result of the government and the people in the different classes of society, the government has absolute control communication, tend to be more top-down communication way.With the high-speed development of Internet, the government and the people of communication also in the event of a change. In the open under the network environment, the emergence of government affairs micro bo set up a kind of new communication channels, make people from a mere information audience became one of the publisher.People can be expressed by government affairs micro bo free political demands and political ideas, more convenient to participate in political decision making and social management, can also supervise the government work.Government and the people through the government affairs weibo communication higher compared with the traditional way of convenience but at a lower cost.Thus, government affairs micro bo is of great significance for the government and public communication, but the government and public communication practice, government affairs micro bo but there are still some problems of the use of the communication function.Based on China's regional government affairs weibo communication status quo as the research object, according to the theory of citizen participation and public governance theory as the theoretical basis, using the case method, comparative method and other research methods, from weibo awareness, communication, interaction and content of sina in 2014, publishing frequency, and other aspects of the top 10 government affairs micro bo is studied. The study found that China's regional differences between weibo attention, e-government development is relatively independent, weibo microblogging communication response speed difference, e-government weibo content similarity is high, the government affairs micro bo information update frequency unstable status, etc.Reflected from the present situation of the government in weibo communication function of recognition, input of government affairs micro bo, weibo standard system construction, the e-government weibo evaluation system has some deficiencies. Governments at all levels should be a variety of channels to perfect the function of government affairs weibo communication, by promoting government recognition of government affairs weibo communication function, increasing the investment of government affairs micro bo, to strengthen the construction of government affairs micro bo normative system, establishing and perfecting the government microblogging service evaluation accountability system, improve the current problems of government affairs weibo communication function, make government affairs micro bo becomes a powerful tool for the government to communicate with people at an early date.