Agenda Setting And Communication Effect Of Government Affairs Weibo From The Perspective Of Collaborative Governance

Weibo through the daily operation in recent years,government affairs,gradually become a new information service platform,is a new force in the new media in social governance,at the same time,Internet users also endowed with multiple roles,is the "reader" of government affairs information,has become a news provider,opinion expression,really become active participants of social governance system.Since the opening of the fire-fighting microblog,the timely release of fire-fighting information and effective guidance of public opinion have gradually become an important platform for fire-fighting institutions to release information,carry out fire-fighting services and conduct social supervision.In the context of social governance innovation,the fire-fighting government microblog is an effective way for fire-fighting institutions to perform their fire-fighting functions and improve their governance capacity,as well as an extension of their network to optimize their governance level.This article from the build should be sharing the new pattern of social governance,the fire protection affairs weibo issue setting and communication effect is studied,using the method of content analysis,case study,emphatically from the fire protection affairs weibo content and characteristics of agenda setting,communication effect and so on hot issues in society,one of the exploration of government affairs microblog the new media in social governance system show the inner laws and characteristics,and on the basis of fire government affairs microblog in the practice of social governance,for the work sharing rich social governance system to provide relevant reference.