The Study On The Legal Regulation Of Online Shopping Rebating

In recent years,Internet technology is progressing and e-commerce is booming.Shopping online has become one of the main ways of consuming.Rebating online as a new industry,not only bring convenience and benefits to consumers,but also provide a sales platform with sellers.Rebate sites are in the process of development,there will be inevitably some problems.For example,in the course of business in the proportion of false propaganda rebate,the threshold is too high,the abuse of the format contract or even rebate in the form of cover MLM,which damaged the interests of consumers and undermined the market order.The reasons for these problems are multifaceted,the integrity of the cooperation business is not strong,China's laws and regulations on the provisions of online shopping rebate less,lacking of industry standards,the relevant departments are not enough supervision and other causes of the problem.So we must regulate the online shopping rebate behavior,improve the industry rules and regulate business behavior,and establish the integrity of the website certification system to protect the legitimate rights and interests of consumers and ensure the healthy development of online shopping rebate purposes.