Research On Government Of New Media Communication System Construction In The Era Of Mobile Internet

Under the background of rapid development in the mobile internet, government continues to introduce new modes of government information dissemination,e-government started from the desktop to the Internet continues to enter the mobile Internet.On February 26, 2016, the State Council formally launched its APP,which is a new media platform that provide online information services. By the APP, the public will be able to hear the original government sounds. In fact, in recent years, the number the government of new media established by governments at all levels showed accelerated growth, the state's new media accelerated growth. Communication platforms has changed from traditional web page to "weibo?wechat and app". The form of organization has changed from one institution to the joint office, the service areas has covered every aspect of life. For the government, the construction of government new media communication system is a important opportunity to broad the way that make government affairs public and enhance the level of government services.For the public, the construction of government new media communication system is an effective way to increase public-private channels of communication to promote democracy.This thesis discussed the construction of government new media communication system from the viewpoint of the theory of system. First of all, the article analyzes the concept of new media and communication system of government. On the basis of determining the three main body of communication system, some significant conclusion is drawn: the government new media composed by G-weibo ?G-wechat?G-APP is the subsystem of the whole government new media communication system.The government holds a leadership position in the communication system, its role play is dependent on the government new media platform. The government new media platform cannot go well without the construction of communication system, The construction of communication system cannot realize without the good run of the new media platform. Therefore,before the construction of communication system, I give the comprehensive summary and analysis about the developing situation anddifficulties that they were facing for G-weibo ?G-wechat?G-APP,then I tease out the practice platform and construction advice of the subsystem. Finally, on the basis of in-depth analysis in interactive relationship among the government, public, media, I put forward the overall goal of the construction of government new media communication system, give a interpret of construction model. At last, I put forward promotion strategy of the communication system. I hope that under the help of the new media, China can promote the transparency of government affairs, the public can be more rational and we could reshape the trust between the officer and the public.In mobile internet era, government should change work style with the step of people's lifestyle. The development of government of new media is the sign of a national governance service ability's progress. Therefore, we should spare no efforts to construct a communication system which can change the government new media platforms into a more comprehensive information platform, more authoritative policy interpretation and public opinion guide platform, more timely response to the concerns and public opinion guide platform and provide more convenient services.