The Research On Rural Youth's Motivation Mechanism Of Starting Up Business

Since the reform and openness,the “Three Rural Issues” of agriculture,rural area and farmer have always been the focus of China's economic development issues,and the problems which must be solved in social and economic development for more than 30 years.The 18 th National Congress of Chinese Communist Party,the Third Plenary Session of 18 th Central Committee of the CPC and the Central Rural Work Conference have an in-depth discussion on the socialism new countryside construction,and have new ideas for the road of the future development in China rural area.Farmer entrepreneurship is a good solution to develop the rural industry and solve the problems of rural surplus labor,which can promote the development of rural production and expand the rural youth employment channels.As the main force of rural reform and development,rural youth entrepreneurship plays an important role in promoting the development of rural economy.Therefore,the study on how to guide and encourage rural youth entrepreneurship is important to balance urban and rural development and deepen reform at present.On the basis of relevant concepts and theories of youth entrepreneurship,especially the rural youth entrepreneurship,and the incentive theories on entrepreneurship inventive measures,this paper analyzes the current situation of rural youth entrepreneurship and entrepreneurial incentive strategies in Huizhou,illustrates the existing problems,such as lack of incentive policies and regulations,unfulfilled bonus incentive measures,imperfect measures for oversight and monitoring and so on,and analyzes the causes of these problems by research and analysis of large quantities of domestic and foreign references.Based on the case of rural youth entrepreneurship in Boluo county,the paper analyzes the content of incentive policy under the actual entrepreneurial environment of Boluo county,and further leads to the consideration of optimization of current policy.In view of the current situation of rural youth entrepreneurship incentive countermeasures,this paper advocates starting from platform construction,incentive mechanism,environment construction,training and education to promote the overall environmental improvement of entrepreneurial environment for rural youth in Huizhou.All the proposed measures and suggestions finally formed the core value of the research.This paper mainly uses literature research method,field investigation method and case study method,takes the "incentive-health care" Two-Factor Theory as the research foundation and the Huizhou local youth entrepreneurship case as materials,combines thetheory knowledge with the investigation case,puts forward a certain regional demonstration guidance measures on the basis of practical problems,which is the practical significance of this study.