Research On The Optimization Service Of Government Wechat From The Perspective Of Citizen Participation

In recent years,with the rapid development of information technology and the transformation of government social governance,the public's sense of ownership has been greatly improved.Under the strong demands of ownership,citizen's will that is participation in the management of public affairs increase unprecedented.Under the reality conditions ofcomprehensively promoting of the political system reform and the further improvement of social management,broaden the channels of citizen participation and promote the information and modernization of the national governance system will become the only way to enhance our ability to govern.In the special period of social transformation,social environment will become more complex,the traditional way of citizen participation is gradually unable to meet the needs of citizens.The shortcomings of traditional citizen participation has become increasingly prominent,in the face of a series of social problems,traditional citizen participation is often useless.At the same time,the explosive development of the Internet has spawned a series of micro-blog,WeChat social networking platform.These platforms are becoming a new way and a new channel for citizens to participate in political and political interaction.December 2015 World Conference on the Internet micro-city service sub-forum held in Jiaxing,Zhejiang Yiwu,at the meeting the?2015 WeChat government livelihood white paper?was released.White Paper shows:As of the end of August 2015,the people's livelihood wechat public number has been a rapid growth,up to 83,641.The health care and government affairs WeChat fastest growing public,services involve 27 categories such as public security,traffic,medical treatment,covering more than 250 million users,total services more than 4000 people.In recent years,with the advantages of its numbers of users,more convenient to fucus on,simple operation,powerful functions,the open platform,government affairs WeChat as a citizens participation platform have developed rapidly on the number and variety.E-government WeChat coverage and service times greatly increased.The government also gave support to development from aspects such as capital,technology,policy of government affairs WeChat.But many government officials just take it as an achievement engineering,then many government affairs only pay attention to the quantity,pay no attention to the quality.Now a lot of affairs WeChat information is short of browsing,forward,reviews,and the reply often is the system automatically reply and the interaction is almost zero.Many government affairs WeChat hasn't realized online to deal with the function of the business,nor is able to provide an effective public participation in public affairs management web portal,E-government WeChat has failed to give full play to their strengths.This makes the development of our country government affairs WeChat face a serious problem,it is that government high investment and low public benefit.Mobile e-government WeChat platform construction purpose is to use the Internet electronic communications technology by new social platform set up and the interaction between the public channel,so as to provide the public with an efficient and convenient modern information of high quality service,in this way can be better to promote communicatrion and exchanges between the government and the public.By reviewing contrast way of citizen participation,the thesis points out the expanding citizens to participate in the most direct,the most realistic way is to use the Internet for political participation.And in the case of the current social networking platform is developed,based on WeChat communication administrative information platform is discussed,the advantages of WeChat is balancing the official discourse in social tools and citizens the best platform of speech,on the deficiency of the current government affairs WeChat platform and the analysis of the situation in the construction,points out its advantages and disadvantages and try to from the perspective of prompt reply,function optimization to provide Suggestions for strengthening the construction of government affairs WeChat platform,hoping to be able to provide a reference for the construction of government affairs WeChat platform,in order to further explore the citizen network participation problems.