Research On Network Public Opinion Guidance In Shenyang City

After the occurrence of public emergencies, the government should do a good job in the management and guidance of public opinion, timely, objective, accurate and comprehensive information to the public. The first time to seize the discourse of public events to take the initiative to correctly and effectively guide public opinion is the key to quickly calm the situation, stabilize the social mood. With the rapid development of the Internet, build up a new and free and open interactive platform, network public opinion gradually into people's vision, become social situation of public opinion "vane"". The Internet makes the grass-roots government in understanding public opinion, promoting the government information disclosure, strengthen interaction, play a positive role to alleviate the public mood and so on, but it also brings great challenges in maintaining social stability, improve the credibility of the government.In recent years, China's sudden public events showing multiple prone, serious consequences, spread to a wide range of characteristics, to the management of the network of public opinion brought great challenge, a serious impact on China's economic and social development and the political and social stability. A large number of examples show that the proper disposal of public emergencies is a key measure, is the correct guidance of public opinion; the size of the ability to guide public opinion, to a large extent, the success of the event disposal. Improving the ability of network public opinion to guide the public emergencies is a major issue in front of the government's public administration.At present, Shenyang Municipal Government in dealing with sudden public events, network public opinion guide information release is not timely and accurate, media and communication mechanism is not perfect, measures of coping with the public crisis is not effective and other problems still exist. For these weaknesses, the Shenyang municipal government should focus on strengthening public emergency information release, improve and the communication ability of the news media, network public opinion guiding mechanism of sound and improve their credibility, so as to quickly and steadily disposal of sudden public events and lay a solid foundation.