The Research Of Government Crisis Public Relations In The Era Of Network Information

With the rapid development and extensive use of information technology,the whole society has entered the era of network information,people's social life style and attitude of life also will undergo profound changes.Especially in the recent years on natural disasters,social security and public health and other crisis events increasing,which is the network information age government crisis public relations put forward higher requirements,to make full use of the advantages of the Internet,play the Internet spread fast,The impact of a wide range of characteristics,and constantly explore the network information age public relations crisis of the new path to reduce the crisis to people's lives brought about by social injury.In order to improve the efficiency of the government crisis PR network information era is the research focus on the current status of public relations of government crisis in the era of information network and the problems of expansion,and combining with the typical case of "8-12 Tianjin port explosion" in government crisis public relations,the final analysis path of the network information age government crisis public relations the.The specific contents are as follows: firstly,introduces the research background and the research significance,research status at home and abroad,research ideas and research methods,innovations and shortcomings,for the writing of the thesis preparation;secondly,introduces the concept of network information era,the government crisis public relations and the basic theory;then,from three an introduction of the basic concept,the influence of the government crisis public relations network information on China's government crisis public relations in China as well as in processing mode and advantages of government crisis management;the fourth chapter,in the form of case of "8-12 Tianjin port bombing" of government crisis management process is summarized and analyzed,and on this basis,pointed out the existence of government crisis in our information age network public relations problem,namely the government crisis management enthusiasm and initiative is not high,the network and the government The supervision and early warning ability is not strong,the government under the network environment crisis management system construction,weak ability of government crisismanagement is not perfect in four aspects,and the government crisis public relations awareness is relatively weak,the government crisis public relations in response to the short board,public relations network public opinion reaction too passive this three point is the network information age government the causes of the problems of crisis public relations.Finally,the government crisis coping strategies are the network information age of public relations is put forward from four aspects: one is to enhance the government crisis management consciousness,the management concept of innovation of government crisis public relations;two is to strengthen supervision and early warning of network public opinion,improve information communication and feedback mechanism;three is to strengthen the cultivation of talents of government crisis public relations,the establishment of basic the principle of government crisis public relations;four is the perfect system of government crisis management,improve government crisis management ability.The Countermeasures of these four aspects have great practical significance for improving the efficiency of government crisis public relations,shaping the image of the government and maintaining the normal order of society.