Research On The Behavior Of Private Enterprises To Participate In The Supply Of Quasi Public Goods In Cities

The quasi-public goods plays a significant role in the improvement of people's living standards, the growth of national economy and the maintenance of social order. In recent years, along with the deepening of economic system reform, China's urban quasi-public goods supply system on existing system environment has changed, private enterprises gained legitimacy historical opportunity, striding towards the city of quasi-public goods production and provide a link. In the city of quasi-public goods supply process, how to take a balance between the fairness and the economic benefits, how to private enterprises in the process of participation in sustainable supply, become a problem worthy to be discussed.This paper begins with introducing the definition of private enterprises,! than on the theory of public goods expounds the quasi-public goods supply, the feasibility of private enterprises to participate in the city, among them, the private enterprises to introduce currently involved in supply. Secondly, make the status description and analysis the causes of five kinds of typical trouble:! the Entry dilemma, the Financing dilemma, the Management dilemma, the Profit dilemma and the Exit dilemma. Thirdly,!with the case of Changzhou Eversafe Public Bicycle System Co.,Ltd to prove that: Through reasonable optimization behavior choice and the appropriate behavior, private enterprise can improve the efficiency of quasi-public goods supply of city, and to achieve sustainable development.!And then Behavior choice architecture of private enterprise participate in the urban quasi-public goods supply is put forward.