Research On The Information Dissemination Mechanism Of Government Micro-blog In The Public Emergency

In the Internet era, the new media technology with social attributes has penetrated into the life of the public, micro-blog to we chat as the representative of social products become part of everyday life. The public now prefer to get information online. So the micro-blog naturely become a efficient way for political communication. The government try to fasten the tie with the public by micro-blog.Especially after the occurrence of public emergency, the public needs a timely and authoritative report about the accident. The government must undertake this important mission by micro-blog because of their particularity and authority. They need to timely release of all aspects of accident, including tine, place and reason, as well as the rescue situation and the progress of later.This paper takes the Tianjin port 8.12 explosion as an example to study the political communication of the government of micro-blog. We use case analysis and quantitative analysis to observe the micro-blog of subject of communication, content of communication and audience of communication in the Tianjin explosion. The research is based on the development of Internet technology, micro-blog and the theory of communication and political science, try to make analysis about government micro-blog from the definition, characteristics, classification and other aspects.This special study of the communication of government micro-blog in the public emergencies gives some advices for the problems in the communication, such as pay attention to summing up micro-blog operating efficiency, adhere to the principle of truth seeking credibility, to provide quality content of image expression etc. Party and government organizations attach great importance to and use the new media platform, summarizing the experience and lessons of information dissemination in public emergencies, to create efficient, high-quality, authoritative new government service platform.