The Influence And Countermeasuers Of Micro-Media On The Construction Of Mainsteam Ideology In China

Ideology work is an extremely important task of the party and the state,which concerns the future fate of the party,which concerns the long-term stability of the country and the national cohesion and centripetal force.The party and the state put the ideological work in the extremely important strategic position,in line with the law of human development,the socialist construction law,the Communist Party in law.The rapid development of micro-media,affecting people's daily life,increased communication between each other,expanding the scope of people's communication,expanding the circle of people's friends,has become a new way of life,changing people's aspects.At the same time,micro-media has also become a new cultural phenomenon,affecting people's behavior habits,values;in this context,micro-media on Ch ina's mainstream ideological construction has brought unprecedented opportunities,but also brought Ignore the challenge.Therefore,to further stre ngthen and improve the mainstream ideological construction,to consolidate the guiding ideology of Marxism in the field of ideology,to consolidate the party's ideological basis and the m asses of th e foundation,we must carefully and specifically analyze the impact of micro-media on C hina's mainstream ideology,Ideological construction work more active,powerful and promising,closer to the times,close to the masses,firmly grasp the field of micro-media ideology of the initiative,dominance,management,the right to speak,to maintain China's mainstream ideological security.On the basis of empirical investigation,this paper makes use of realistic data to grasp the development and usage of micro-media in today's society,and makes a theoretical discussion on micro-media as a new cultural phenomenon and new life style.Investigation and research shows that micro-media profound changes in people's habits,behavioral thinking,is a double-edged sword.How to use the positive impact of micro-media,so that the main theme of the main ideological construction is more louder,is more powerful energy,while avoiding and overcoming its negative effects,enhance the position awareness,to ensure that micro-media into the red opinion of public opinion,has become urgent research Reality and theoretical issues.Based on the Marxist standpoint,viewpoint and method,this paper adopts the method of combining empirical research with theoretical research on the basis of combing the research of microcosmic and ideological construction,focusing on the four aspects of " China's mainstream ideology construction Micro-media impact and its response " to do this topic.First of all,through empirical research shows that micro-media as a new m edia has increasingly become a new cultural phenomenon that affects people,micro-media with the information of the massive,spread of the speed and to the center,fragmented information composition,opinions Leaders lead to public opinion and other characteristics.It is closely linked with the ideology,the relationship between the two is an interactive fusion,micro media has ideological attributes,ideology is the essence and core culture of micro-media,micro media culture should be the ideological positions of consciousness,in order to strengthen our mainstream ideology Construction provides material carrier and spiritual support.Second,micro-media has become a new cultural phenomenon at the same time,become a universal era of social existence.Historical materialism holds that social existence determines social consciousness,and social consciousness has a positive reaction to social existence.Micro media is increasingly becoming a part of people' s lives,into the s ocial interaction,information exchange aspects,official government,economic activity.This new way of life in China's mainstream ideology construction has gradually become a new influencing factor,as the ideological construction must pass a pass.It not only affects people's daily life,but also affect people's ideas and ideology.Of course,social ideology also counteracts the way of life of micro-media,and has a normative and guiding role.Furthermore,research shows that micro media to mainstream ideology construction in China has brought a rare opportunity,it expands the body of the mainstream ideology of public opinion,to broaden the channels of com munication and mainstream ideology,and enhance the mainstream ideology of attraction and influence and broaden the space for the political development of our country,narrowed the distance between people and the mainstreamideology.Meanwhile,the development of micro-media to the mainstream ideology in our country but also posed a severe challenge to weaken guide-function of the mainstream ideology of the people's thinking,facilitated the penetration of Western ideology a variety of social thought,increasing the mainstream ideology of control Difficulty,affecting the identity of our mainstream ideology.For the fourth part of China's mainstream ideology in the micro-media era to better cope with the work to lay a solid reality and theoretical basis.Finally,in the micro-media become a new cultural phenomenon,the background of l ifestyle and challenge mainstream ideology construction of micro-media deal with China must do something,are fully able to make a difference,it is necessary to strengthen the micro-media laws and regulations to protect the hard requirements of construction safety of the mainstream ideology;strengthen education and guidance to improve citizen micro media literacy,in order to promote the soft conditions of the mainstream ideology in our country;the use of administrative and technical means to purify the micro-media environment;adhere to the principle of party control of media,will micro media into the party control of media areas,strengthen the leadership and management of micro media;to strengthen the position of mainstream network construction,enhance the attractiveness of the mainstream ideology and influence.The main innovation of this paper is from the point of view of historical materialism,through empirical investigation and theoretical research,analysis Micro media is a new cultural phenomenon,starting a new life,accurately grasp the relationship between the micro and the mainstream media ideology in our country,A profound understanding of micro-media to the mainstream ideological construction of the new opportunities,new challenges,and the corresponding response to the challenges of effective measures.