The Protection Of Consumers’ Right To Know In The Network Environment

In China,since the 21st century,the development of the Internet activates the market of online shopping.The people who buy goods and services on the Internet are more and more.Unlike the traditional shopping model,online shopping can choose various kinds of goods and be free of time and places.Online shopping gives the consumers more choices,which makes it popular among online consumers.Online consumers can choose their most ideal goods or services according to the factors such as price,sales quantity,grades and credibility offered by online shopping platform.The selection of the goods the services and the pay for the order can be finished online,which makes the consumers’ dream shopping without going out come true.Convenience and rapidity are another attraction for people choosing the online shopping.Although online shopping has many advantages,its disadvantages cannot be overlooked.The way of getting information about the goods and services that are needed differs greatly from the traditional way since the internet is virtual.By the traditional means,the consumers get the information depending on his direct judgement.Thus,the consumers take the initiative for their right to know.In the Internet,the consumers cannot make the judgement of the goods and services face to face.They have to make a judgement through the information such as introduction,illustration and pictures offered by the online shoppers.Because of their self-interest nature,online shoppers are always violating the customers’ right to know by false advertising,fake sales and so on when they offer the information of their goods and services to online consumers.Although Consumer Protection Act regulates that online operator have the obligation to make information public,it is too basic and principle.Besides,it doesn’t regulate the punishment measures when online operator fail to fulfil the obligation.It is hard to protect the consumers’ right effectively.This thesis,composed of five chapters,will dedicate to solving the problem of online consumers’ right to know.Chapter one: By comparing the definition of the qualification of online consumers with traditional consumers,the thesis analyzes and concludes the differences between these two aspects in terms of concepts,features and forms of manifestation.Chapter two: The thesis studies the online operators’ behaviors that fail to comply with the regulations of Consumer Protection Act based on mostly cases that take effect in the court.The thesis clarifies how the law regulates the infringement of online operator by analyzing the sentences coming into force of the court.Chapter three: The thesis aims to explore the reason of infringing the online consumers’ right to know repeatedly in terms of laws and regulations,administrative supervision and consumers themselves and so on.Chapter four: The thesis analyzes the legislation of online consumers’ right to know in organizations and countries such as European Union(EU),the Organization for Economic Cooperation and Development(OECD) and Japan and makes a contrast with China’s regulation.Thus the merits can be learned and the demerits can be improved.Chapter five: Based on the analyses and conclusions of the above four chapters,the thesis aims at proposing elementary ideas and suggestions on the part of the country,online operators,and online consumers and so on.