The Moral Dilemma Of Network Public Opinion And Construction Of Its Moral Value

With the comprehensive reform and innovation of social transformation period,the highly developed Internet has changed people's production and lifestyle,brought a relaxed public opinion environment,broaden the way people express their views,the network of public opinion is to replace the traditional media opinion,Become the mainstay of public opinion.Network public opinion has made a lot of achievements,but the network of public opinion also led to moral anxiety,confusion,indifference and caused a moral generalization,kidnapping,violence and other moral dilemma.It is the main purpose of this article to analyze and solve the moral dilemma of network public opinion,to guide and standardize the development of network public opinion,and finally to resolve social contradictions and maintain social stability.with the diversity of network public opinion.changes and complexity of the object.intelligent and portable carrier.far-reaching impact of the receptor.Network public opinion to pay more and more attention to the in-depth social problems,express public opinion and sentiment,playing an increasingly critical role in public opinion and gradually become mainstream.With the expansion of network opinion on social influence,appear some phenomenons that the network public opinion to enlarge the social problems which result in social emotional anxiety and confusion,network " circusee" reflect moral indifference,moral generalization and moral judgment which above the law and the facts,The moral kidnapping of network public opinion and distorts morality had leads to moral violence;The multiple causes of the moral dilemmas of online public opinion,such as the extension of the conflict of interest,Social roots of value diversification;The relevance of benefit,the value recognition,the emotional resonance,The moral of the subject is weak,The lack of gatekeepers;The absence of laws,Regulatory difficulties led to the lack of regulatory mechanisms;The factors of the network's own technical defect.How to guide and regulate public opinion? How to construct the moral value of public opinion?First,we need to improve people's livelihood issues and Unimpeded public opinion,solve social problems and create a harmonious public opinion environment;Secondly,the basic value choice of the online public opinion orientation is based on the intrinsic virtue of the subject and the moral value of the main body of the Internet;Again,the establishmentof network public opinion to deal with emergency mechanism,strengthening the government affairs platform,strengthen the legal construction of network public opinion of network public opinion of the relevant government duty,strengthen the core value guidance;Finally,it will strengthen the network technology means and raise the ethical consciousness from the network real-name system,the filtering and content of the Internet public opinion.In this paper,through literature analysis,comparative research and case analysis,the network public opinion into the ethics sight range,deepening the theoretical research,guide the network public opinion at the same time,resolving social contradictions,maintain social stability,promote the construction and development of the socialist harmonious society in our country.