Research On The Current Situation And Promotion Strategy Of Municipal And County Government Portal Website In Henan Province

With the development of China's e-government,efficient,convenient and scientific government website should be established,which can increase the efficiency of the government,perfect the government's functions,create a good image of the local government,and enhance the authority and affinity among the ordinary persons.The government portal is a model of the other government websites,which plays an important role in promoting the construction of service-oriented government.In the information society,the ability of people to take the initiative to obtain information is improving,local governments must be aware of this change,the timely revision of the government portal to adapt to the trend of technological updates is important.For better user experience and complying with the trend of technological updates,new technology should be applied to the construction of the website.Nowadays,Henan is in a critical period of development,whose strength of economic and cultural continues to increase,it is urgent to draw on talents and attract investment.Henan government portal needs to actively perform the functions of propaganda at all levels,provide the correct guidance of public opinion,and enhance public awareness of Henan.The status quo of the development of the government portal put forward new requirements.The municipal government is the link between the province and the county,the construction situation of the municipal government portal website will inevitably be affected by the provincial government portal website,and will further affect the building of the county government portal website at the same time.County-level government is the agency which is the closest to the public grassroots,so the construction of the county government portal website should be taken seriously.This paper takes the government portal of municipal and county in Henan as the research objects,which uses the literature research method and the content analysis method to fully understand the present situation of the development of the portal website of municipal and county government.And this paper will analyze the existingproblems,combine the national policy and social development needs to propose the promotion strategy of the government portal of municipal and county in Henan.There are many existing problems of municipal government portal in Henan,including the narrow channel of communication and the missing consciousness of international dissemination.What's more,the construction of "Weibo,Wechat and APP" is not ideal.The version of language is single.Municipal government portal should uphold the "Internet + government" concept firmly,and promote the building of the "Weibo,Wechat and APP" actively to achieve the widening of communication channels.The construction of the government portal website needs to strengthen the sense of external communication,add the language version of the website to increase the population of audience,and make sure the online services work,so people can handle affairs online,which will make it more convenient.The existing problems of the county government portal in Henan are mainly:lack of basic functions,poor public participation and unreasonable design of website pages.County governments need to recognize the importance of government portal websites,improve the basic functions of the portal,and strengthen the page design of the website.Municipal and county government portal website construction needs to combine the function of service and the function of publicity,put the local characteristics into the website construction,expand the influence of the website,boost the economic development of Henan and make much progress in the culture.