| In the new era of “Internet +”,Chinese citizens are increasingly participating in social and public affairs through cyberspace,expressing their personal interests,influencing public opinions and public decision-making with unprecedented power and speed.In the face of the growing online public opinions,the Chinese government attaches great importance to this,by establishing and perfecting a series of online channels,it strives to break the time and space limits of traditional political-civilian interactions,listen to public opinions more effectively,alleviate people’s difficulties,enhance the scientific nature of decision-making and improve the comprehensive ability of social governance.Shantou government portal website has been closely following the development of the country and Guangdong Province.In the past two decades,it has taken the initiative,vigorously developed the function of interaction between the government and the people,and played the role of “the bridge between the government and citizens”.However,in practice,it is still difficult for the government and the people to truly establish a virtuous two-way interactive cycle through this platform.It is not uncommon for the "each person to speak his own words".The level of citizen participation is still formal participation.How to truly leverage the effectiveness of government portals,so that the government and the people will go from “talking to themselves” to “co-building and co-governance”,which has far exceeded technical discussions.This category has become an important issue to be considered in the subject of public management.Starting from the author’s work practice,this paper takes the “interactive communication”section of the Shantou government portal website as the research object.Besides,it puts forward countermeasures based on “describe the status quo-analyze the problem.” The idea is to expand the full text.Guided by the theory of a ladder of citizen participation,the analytical framework of "platform construction is the foundation,citizen participation is the fundamental,and government performance is the key" is established.Besides,under the analysis framework,combined with first-hand data,questionnaire surveys and interview information,the Shantou City Government portal website political-civilian interaction development process and current situation are combed and summarized,and empirical analysis is carried out.Moreover,combined with in-depth interviews,the current difficulties encountered in the “interactive communication” section of the Shantou government portal website are summarized,and the reasons are analyzed in the next chapter.Finally,combined with outstanding cases,under the analysis framework,it puts forward countermeasures and suggestions,in order to provide useful reference and reference for Shantou municipal government portal websites and municipal government portal websites with similar development difficulties.This paper holds that there is still a long way to go to carry out the interaction between the government and the public on the government portal website when strengthening the reform and construction of "Internet + government services" and "digital government".How to make the online government-civilian interaction from "virtual beauty" to "real beauty" must be jointly developed by the government,people,and platform construction and operation parties,starting from the system,concept,and technology,forcing the government and departments to change their previous appraisal oriented view of performance.The "People-centered" government portal website construction and operation management concept should be strengthened.In addition,civic participation should be expanded,thus accelerating the transformation of government functions and improving the modernization of the national governance system and governance capabilities,really bringing out the practical value of government portal website interaction between government and citizens. |
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