Research On The Public Crisis Management Of Local Government Under The New Media

Now,in the“mobile Internet plus”“big data”under the background of rapid development of China's mobile communication technology,4G network communication is basically universal,even in the near future will usher in the 5G mobile communication technology,micro-blog,WeChat and other mobile new media has replaced the traditional radio,television and newspapers,became public the main media attention,reception and dissemination of public information,and the propagation speed is very fast,the radiation range is very wide.Through the new media,everyone can be concerned,everyone can be forwarded,everyone can rub hot spots,from technology,the natural catastrophe to the disaster shaking heaven and earth from violent frightful to the ear of the infectious diseases epidemic to heinous terrorist attacks,or even a photo or a video in the new media will be able to quickly become a social event,a fermentation a hot topic,triggering public crisis,poses a serious threat to life and health and property safety of the public,a challenge to the core values of our society and operation ability,but also a test of the government's ability to govern.General secretary Xi Jinping pointed out,"13th Five-Year" period,a significant characteristic of China's economic development is entering a new normal.In the new normal social environment,all kinds of natural and social emergencies triggered by the public crisis has new features,and the public is more willing to pay attention to and even participate in the public crisis through the new media.In the new situation,the local government how to effectively deal with all kinds of public crisis,deal with the crisis itself and from the media public opinion,and take the initiative to make good use of media,establish a good image of the government,is an important topic.Based on the new media and the government public crisis management as the research object,take the literature,comparison and case analysis research method,based on the existing literature theory refining,combined with the actual case of local public crisis events,explore the effective countermeasures of local government public crisis.Mostly selected hot events widely influence in the country as an example for analysis of comment practices than the previous public crisis management research,this paper innovatively selected with water pollution incident occurred in the recent case small city,in the range of radiation effects of the incidents of water pollution,analyze the local government's use of new media and the way to deal with public crisis,summarizes the way of success of the local government in dealing with the water pollution incident in the process.At the same time,according to the trend of change and development of social management in our country at present,put forward to strengthen the government public crisis management mode and Countermeasures under the background of big data,in the new period of a new era of social environment has certain significance of public crisis management.