Research On The Governance Of Network Public Opinion For Emergency

The Internet play as a new, great potential technology platform and information dissemination platform, which profoundly change the speed of information dissemination and methods. Especially in promotion of the new media, network public opinion storm is particularly driven by emergencies. Emergency can arouse the attention and discussion of Internet users in a very short period of time through Internet, which would form a huge network public opinion and attract the traditional media, opinion leaders and government more attention .These organizations translate online appeals into real action . Last, form reality and blend with each other through the network tracking reports.On the one hand,Network public opinion of emergency reflects the real mentality and aspiration of our people at present, and accelerates the process of deepening our reform to a certain extent.On the other hand, the information in the network communication may be enlarged,spreaded, variated, distorted, even become a network rumor or "false public opinion" by lawless elements , which would easily lead to group polarization, network violence and offline mass incidents, exacerbate the emergency management of emergencies difficult,affect the normal socio-economic order. Therefore, it is imperative to improve the governance of net.work public opinion for emergency.In the social system of government and the media and the Internet users, the public opinion problem can have an unpredictable influence on the government, the media and the netizens. The governance of network public opinion for emergency should become a multi-of the dynamic governance process.On the basis of literature research and case analysis, we find that, at present, the governance of network public opinion for emergency is in a lack, poor, weak, inefficient and even failure state in china, facing with a series of outstanding problems. Like the early warning and monitoring of network public opinion of emergency is not timely, the government's guide of network public opinion of emergency is poor, the intervention to network hot of the traditional mainstream media is slow, new media reports show one-sided presentation, Internet users cause "Internet violence" because of irrational participation. The main reasons are that the management system and the mechanism is not perfect, legislation lag, the media lack of social responsibility ,the overall quality of Internet users are to be improved. In order to promote the healthy development of the governance of network public opinion for emergency. we need to improve the management system of network public opinion for emergency, establish and improve the mechanism of network public opinion for emergency, improve the legal system of network public opinion for emergency, give full play to the role of the media in the governance of network public opinion for emergency,guide and standardize the Internet users to reasonably participate in network public opinion for emergency,and so on.