Research Of Public Opinion Guidance For The Major Emergencies In Big Data Era

After the major emergencies,the event and its strong social impact are widely concerned by the people,and it will bring public opinions.If not guidance properly,public opinion will intensify,to the comprehensive management of social derivative of a series of new problems,resulting in secondary crisis.So,it is urgent to strengthen the handling on public opinion guidance for the major emergencies.The public opinion caused by the major emergencies has occurred new features in big data era: generated faster;dynamic control becomes difficult;focus on the truth.Those put forward the new requests to public opinion guidance for government:highly consolidated for data resources;strengthen the cooperation between government and media;using data to support decision-making.China's major emergencies social public opinion work has made significant progress and positive results,such as established related organizations;the guidance skills has improved;the staff is growing;regulations and regulations;the establishment of information reporting mechanism,etc.But there are still many problems: the form of public opinion guidance is single;public opinion response is slow;lack of coordination;lack control.The reason is mainly because backward concept,lack of innovation,poor cooperation,lack of system and so on,those all affect the public opinion to guide the work of the results seriously.Western,Japan and other countries started earlier in the major emergencies of social public opinion guidance research,and accumulated a lot of experience can learn from on legal construction,industry self-discipline,data technique.Therefore,strengthen the ability of public opinion guidance in big data era,first should establish the big data thinking of major emergencies social public opinion;second,improve the big data mechanism of major emergencies for social public opinion guidance;third,consummate the big data's system of major emergencies social public opinion guidance;fourth,improve the information legal system of social public opinion and big data.Analysis the social public opinion guidance status quo of major emergencies from the perspective of big data,and put forward the big data strategy for publicopinion guidance has some new ideas.But how to use big data,cloud computing,Internet of Things and other new technical tools effectively,and make it give full play to the utility in public opinion guidance for the major emergencies,further research is still needed.